Prep work!

Prep style has long been rooted in Ivy League culture, with visual references drawn from elite sports, nautical life, and traditional tailoring. Over time, its influence has expanded, blending with streetwear, denim, and lifestyle fashion to become a modern staple.
Having worked with brands like Tommy Hilfiger and Barbour, I’ve developed a deep understanding of preppy aesthetics and their graphic language, from refined crests and embroidered monograms to stripes, argyle, and minimal sport-inspired details. This section explores how I help reinterpret prep for today’s market while staying true to its roots.