Traveller is a retail store based in Newcastle International Airport, stocking premium outdoor and lifestyle brands like Barbour and The North Face.
In a competitive and rapidly growing travel retail market, Traveller needed a rebrand that would stand out and scale. The client wanted a bold, recognisable identity that could grow with the brand as it expanded into airports across the UK and Europe.
The new icon reflects the spirit of global travel - simple, versatile, and rooted in the idea of reaching the world. Its clean, minimal design ensures it resonates with international audiences, no matter the location, while staying true to Traveller’s adventurous ethos.